Ordinary mortals are unaware that achieving fame and posterity is not a matter of luck, but of technique. The Urbain Method is a crash course in mass manipulation for anyone with ambitions to become master of the world. Certified coach Marc-André Urbain sets you the challenge of understanding how today?s powerful got where they are, how to get rich, how to control public opinion and how to build a better world in your own image. Funny and incisive!